Blogs Blogging & Search Engine Optimization

Originally conceived to be something like an online journal for individuals has become yet another tool businesses can use to market themselves online. Web logs or blogs are now being used not just for the sheer purpose of writing, but also as means SEO (search engine optimization) experts use to increase a website’s ranking on search engine results pages (SERP).

An interesting thing about keeping and maintaining a blog (also known as blogging) is that anyone can blog. What will make a blog more successful than most is simply a keen sense of its target readership. Of course, it will not harm the blogger (a person maintaining a blog) to possess a few basic skills navigating the Internet and creating links to other websites and blogs.

Bloggers today are finding that they can not only write and publish their thoughts for free, but also can find themselves getting compensated for writing. This is because one of the techniques in SEO is to create content that is rich in keywords, which is basically what search engines look for in ranking web pages in its SERPs.

That said, here are some tips to make your next blog an effective SEO tool.

1, Choose a Theme (and Stick to It)
Most blogs never gain a real readership because it simply is a mishmash of a writer’s thoughts, with very little coherent theme to bind the entire blog together. If the blogger does it for the sheer purpose of a journal, there’s really nothing wrong with that.

However, as an SEO, a blog has to have a theme that will tie all the posts (individual articles) together. This is because instead of just looking for keywords, a search engine will also assess whether the page just happens to have a lot of keywords mentioned in the post or whether the entire blog is about the topic it is searching for. The former will rank less than the former in the SERPs. Given this point, it will do you well to pick a theme that you are interest and won’t tire of writing about.

2. A Place You Can Call Home
Working alongside the idea of a theme, When creating your blog (whether with your own domain name or an a free blog site), give it a URL that has words related to the theme. For example, if you are going to blog about bonsai making, try to use words that are related to that in your blog’s URL (such as www.bonsaienthusiast.com). Name your blog using words that are relevant to your theme as well. Search engines look at these things as well to determine how high your blog could possibly rank.

If you are blogging on a hosting site, it is possible to have your blog delegated into a proper category. This will help make a search engine easier to find your blog given that the category is strongly related to themes and search keywords.

On a related note, your individual posts should also be titled with words that are closely related to your theme. Again, working on a blog with a bonsai theme, one post could be titled “Miniature Trees: How to Get Started” while another one could be “Selecting the Right Pot for a Bonsai”. This will give your posts a URL that is rich in keywords, which helps in a page’s ranking on SERPS (but you already know that, right?).

3. Link And it Shall Be Linked Unto You
Another thing about blogs that SEO experts are finding to become a great advantage is the fact that blogs make it easy to link to other blogs, which in turn makes it easy for other blogs to link to you.

This is yet another criterion a search engine uses to rank a particular page in the results pages. The more incoming links it possess about the keyword in search will increase ranking status because the page shows that a lot of people think what you’ve written is a good source of information.

So when writing on your blog, be sure to take the time to read other people’s blogs and other online articles related to your theme. Create links to them so that you point your readers to more information. This will increase the chances of other people creating links that will point to your blog.

4. Keep it Coming
Since blog content is so easy to create, search engines scour blog sites very regularly. That means if you keep on creating new content on a regular basis, search engines will have to keep up with what’s new on your blog.

By regularly creating fresh content on your blog, search engines will tend to look to your blog first before others that are not maintained and renewed as regularly as you do. It helps in the rankings as well, which is the whole point of this article, right?

These tips are just to get started on using a blog for SEO. As you go along, you’ll find more tricks of the trade that will help you push you up the ranks on SERPs. Of course realistically, don’t expect to rank on the top 3 pages on your first try. But give it a few weeks. And for as long as you keep to the tried and true principles, it may not be that far until you’ve captured a good ranking for your blog.

Free internet Marketing Resources

Search Engine Optimization Keywords & Tools

Keyword selection is one of the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless is the wrong keywords are selected to represent it.

In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.

Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.

The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses.

Keywords selection can have many varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.

After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer.

Here are some of the popular keyword selection tools available for advertisers:

1. Google AdWords Keyword Selection Tool
Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.

2. Wordtracker
It is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.

3. Overture Search Term Suggestion Tool
A keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.

4. Keyword Destiny and Prominence Analysis
A keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.

Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.
Free internet Marketing Resources

Maintain Your Website Traffic

How do you build a steady stream of website traffic for your site?

Submissions to web directories.

For some internet marketers, web directories are not something they would have preferred if only they are given a choice. But without a doubt, web directories are sure-fire ways of driving website traffics.

These directories are effective ways of building PR (page rank) that helps websites get good rankings in the Google search engine. Google uses page ranks to grade the results based from the searches that visitors are making. Having a higher PR is having a better listing compared with others.

PR is based on the backlinks that you have and its quality. So it follows that the more backlinks you have, the higher your PR will be. You will also get better rankings.

This is the essence behind using web directories and linking. Once these combinations have worked successfully, you can expect an increase in your website traffic.

To get a list of web directories, all you have to do is type in the keyword in the search engine. Then, all you need to do is choose from among the number of lists given.

Linking like crazy to other websites.

Ok so maybe submitting links is not really an easy task. Since there are not many computer-generated linking technologies yet, you have to submit them manually. But if you think of the benefits you will be getting from these links, it will be worth all the trouble.

Having a good content is important in making genuine backlinks.

There are two effective ways of doing this:

First, is the use of media or downloads. It is a fact that majority of website visitors are very much inclined to downloading and media. In addition, many people welcome them as something different from the usual wordings they encounter most of the time.

You will notice that once you have created a number of these on your site, the number of websites traffic you are getting will double. People are likely to come back to check on if updates to the media that you have on your site.

The second one is article writing. The good thing about articles is that you can post them to as many sites as you can, as long as their theme is related to yours. This way, you can have your backlinks spread all over the Internet through the resource box placed at the end of each article. With your articles, you get to reach more consumers that you cannot normally do if your article is only posted on your site.

Besides, articles are well-loved by search engines. Provide them with quality contents and you are sure to be read by these engines.

Giving more of your attention to search engines.

Search engines play an important part for all internet marketers. They are a great way of driving website traffic. Google rankings are depending heavily on the backlinks used and the page ranks of each sites.

Going to forums or discussion pages.

This is a way of getting your message out while generating website traffic in the process. Just like web directories, you can just type in the keywords on the search engines to get a list of forums you can join.

You may have noticed that some people posts questions on forums. If you find that they are somehow related to your topic, fell free to answer the query being asked.

To register in forums, put in your URL. On the signature part, put a short description about your website. If you are planning on posting regularly to these forums, you can also change signatures to display the development happening on your website.

If you maintain your posts on a regular basis, you can have a steady flow of website traffic.

These are just some of the many ways you can do to be able to drive traffic to your website. There will always be new and easier ways of doing this. But for now, these are the ones being widely used. They also have proven their usefulness in the online marketing world.

Keep on using these strategies in order to maintain your website traffic. You can always come up with your own also.

Free internet Marketing Resources

Search Engine Optimization Back to Basics

Search Engine Optimization Basics is exactly what every internet entrepreneur has to know. These search engine optimization basics are usually considered when writing the post, but sometimes you discover “surprise winners” you never expected would send you such good traffic. Description While search engine optimization basics are becoming common knowledge for designers and marketers, blogs face different issues with search engines than traditional websites. So Why Do I Need To search engine optimization. My Website search engine optimization basics are about making sure your website fits the criteria the best it can, therefore ensuring it gets indexed for. Some search engine optimization basics are easy to learn, but if you want to get on first page of google you'll have to spend some time reading, learning search engine optimization etc And of course hard working. So Why Do I Need To search engine optimization My Website search engine optimization Basics are about making sure your website fits the criteria the best it can, therefore ensuring it gets indexed for the correct terms and information i. Search engine optimization basics are the must do things a webmaster has to take into account while choosing the domain name, designing the website and hosting it. Of course, once the search engine optimization basics are all done, you can dive deeper into the topic and read more search blog news, or hire a search engine optimization consultant. A lot of search engine optimization basics are simply common sense, and it's simply not fair to use the same label for someone who tries to write more descriptive 's and someone else who steals other people's content to cloak with.

Website search engine optimization is all about getting those spiders to do what you want and not do what you don’t want them to. The basic of on page search engine optimization is the use of keyword. Off page search engine optimization is the technique used when it comes to managing your link building campaign and making it appear that your website is better then any other in the same niche. Off page search engine optimization is crucial to the success of any website. Both on page and off page search engine optimization is important, and it is important that in thinking of search engine optimization, you are organized and informed. Website search engine optimization is really one of the most important aspects of a profitable online home based business. The thing with website search engine optimization is that many people have tried to define it in narrow terms, but it can not be simplified so easily. Website search engine optimization is key to making a big splash in the huge Internet pool of competitors and web pages vying for traffic. For many businesses, they believe that website search engine optimization is all about having certain keywords on their website. SEO Copywriting for Website Search Engine Optimization SEO copywriting for website search engine optimization is the process of writing for search engines and writing in a manner appealing to internet visitors. The number one rule in website search engine optimization is, “Content is King”.

Search engine optimization is not just about rankings. Search engine optimization is just a matter of understanding what search engines look for when they visit your site. If you have the budget for it, hiring a professional to perform, or help you with, your search engine optimization is highly recommended. We go all out educating clients that Search Engine Optimization is all about smart work and not just adding random keywords and submitting to every directory possible. The goal of effective search engine optimization is to get your pages listed on those critical first pages for particular key terms. The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Search engine optimization is your key to a steady, reliable flow of site visitors who are genuinely and actively seeking out your products and services. Search engine optimization is the development and implementation of methodologies and strategies to improve your website?s search engine rankings. Long tail search engine optimization is a process where carefully constructed on-page and off-page optimization targets a series of primary terms for an industry. The consultants we talked to agreed: the most important thing a content management system can provide in the area of search engine optimization is human-readable URLs (the filename and filepath that make up each Web page’s address). Although search engine optimization is a forensic discipline due to its technical demands, we always place it in the context of a real dollar value that it can bring to your business, day after day, month after month, and year after year.

Search engine optimization tools are key factors that determine the ranking of a website. Our Search Engine Optimization tools are efficient, powerful, and automated meaning you have complete control to drive traffic to your web site. The main purposes of search engine optimization tools are keyword verification, checking and suggestions, Meta tag optimization, link building, link popularity and search saturation checking, and determining the search engine ranking. The Search Engine Optimization tools are great for bringing in customers on a budget, especially the free services such as feeds to Google Base. No matter what your goal is – free search engine optimization tools are on the internet and ready to take the burden off of your shoulders. The best search engine optimization tools are those that help your website get placed naturally higher in the proper search engine rankings. If the search engine optimization tools are effectively applied on search engine optimization, it will result profitable changes to your website and business. Search engine optimization tools are a set of tricks, which have been deemed necessary to drive revenue through an online business. Search Engine Optimization tools are provided here to help minimize over usage of our unlimited search engine optimization capabilities. As also noted in the author’s prior Managing IP article on the subject, it may well be that some uses of metatags or other unseen search engine optimization tools are fair and should be deemed lawful. As more and more search engines are becoming aware of the gimmicks various unscrupulous Search engine optimization tools are indulging in, website optimization is gaining respect and a lot of credibility as a genuine way of promoting websites.

Free Traffic, Leads and Training. Sign up for a free membership and newsletter Free online marketing tip every month and much more!!